Cheyenne community stakeholders have come together to launch the "Your Summer, Your Choices" media campaign.

The campaign was created to highlight the dangers of underage drinking during Cheyenne Frontier Days.

CFD General Chairman Darin Westby says they don't condone underage drinking, nor do they tolerate their customers supplying to underage individuals.

"We train all of our staff, as well as all of our volunteers, to ensure that they can try to pick out those who are underage and ensure that we can card officially, as well as pick out any fake IDs," said Westby.

Cheyenne Police issued 33 underage drinking tickets during CFD last year, up from 15 citations in 2013.