We like a good, honest advertising campaign. Dr. Pepper is giving us just what we want in their new Dr. Pepper TEN campaign. Honesty.

According to their official website, Dr. Pepper TEN is only ten calories, taste just like a regular Dr. Pepper and is apparently not for women. So don’t even try ladies. This stuff ain’t for you. Chug your Fresca and move along. Nothing to taste here. Put down that Dr. Pepper TEN lady, it’s not for you! Can’t you read the website?

Crazy broads. First equal rights and now this.

[Via Reddit]