Research Shows Almost Half The People Who Play ‘Free’ Games Buy Stuff In Them
Publishers don’t put out “free” games just because they’re great guys. They’re hoping to hypnotize you into paying as much, if not more, than you would on games that you buy at full price. It’s an effective business plan, according to market research firm NPD Group, which reports that 40 percent of free-game players end up opening up their wallets.