CHEYENNE, Wyo. (AP) — A new statewide advertising campaign against drunken driving takes aim at the culture of drinking and driving in Wyoming.

The radio, television and newspaper ads began Monday — the 12th anniversary of the deaths of eight University of Wyoming cross country runners killed by a drunken driver in 2001.

The deadly crash is a central part of the new campaign sponsored by the Governor's Council on Impaired Driving.

Mike Reed of the governor's office says the campaign has the backing of the families who lost sons in the wreck.

Reed says a single advertising campaign won't change the culture of drinking and driving, but it's a step in advancing public discussion about the need to change attitudes about drunken driving.