studies

Study Discovers Wealthier Parents More Likely to Download Apps for Kids
Study Discovers Wealthier Parents More Likely to Download Apps for Kids
A new study by the San Francisco-based non-profit group Common Sense Media found that affluent parents download apps specifically for their young children more than parents of lesser financial means do. Deemed the “app gap,” researchers found almost half of families with incomes above $75,000 had downloaded such apps, compared with only one in eight families earning less than $30,000. Lower-income
Study Finds Webpages are Read By People in an F-Shaped Pattern
Study Finds Webpages are Read By People in an F-Shaped Pattern
A new study by usability expert Jakob Nielsen reveals that when webpages are read, we read and scan the text in an F-shape. Using eyetracking software, he found the first paragraph gets the most attention, making the top horizontal line of the F. The next paragraph only gets half the attention of the first, tracing the second shorter horizontal line of the F. And finally, we skim down the rest of